Search engine optimization, or SEO, is incredibly important for ranking high in search engines. More importantly, Local SEO is essential to gaining more business in your imediate area. When you optimize your web pages — including your blogs — you’re making your website more visible to people who are using search engines (like Google) allowing them to more easily find your product or service.
Your website plays a huge part in meeting the marketing goals of your business. Website traffic and obtaining leads for your business is a challenging and ongoing task. Tackling and fixing common website issues like improving website performance and enhancing SEO are critical steps in this process. Optimizing a website for mobile, implementing website security best practices, and writing relevant website content are just a few steps of implementing good SEO on your website.
Organic SEO vs Pay Per Click
PPC (pay per click) is a type of search marketing where an advertiser pays a fee whenever a user clicks on their ad that is placed on the top of organic search results on SERPs. In simple terms, it is the buying of user visits, which is completely opposite to earning them (organic/SEO).
While both are effective methods for driving traffic to your website, SEO tends to work better overall than PPC in the long term. However, it can be beneficial to implement both SEO and PPC into your marketing strategy to bring as much targeted traffic to your website as possible.
