Recent developments in digital marketing have shifted towards strategies that are not exclusively focused on promoting products or services through social media, advertising, and website design. These shifts have been made to ensure that your business is not completely dependent on the other areas of digital marketing.
One such strategy is referred to as content marketing. This involves creating informative articles, blogs, and videos that appeal to readers, viewers, and listeners. Your business will then use these materials to promote and market yourself.
Content marketers do not need to be professional writers or online journalists. Anyone can create interesting material if they are able to write basic facts and examples convincingly.
Business owners who want to take their content marketing efforts one step further can hire a freelance writer or blogger. There are many websites where you can find freelancers who would love to work for extra money writing about topics that matter to you.
This article will talk more in depth about what a general term like “digital marketing” means and how different types of content fit into this category. It will also discuss some tips for starting a content campaign on behalf of your company.
Online marketing
So what is online marketing, you ask? This includes everything from running social media accounts for your business or company, to creating an online store, to finding new ways to blend your business together via digital advertising.
Online marketing can also include things like search engine optimization (SEO), website design, content writing, and influencer marketing. All of these are important parts in getting exposure for your business and increasing engagement with your audience!
Many times, small businesses will try to do all of this themselves but lack the necessary skills to truly maximize their results. That’s where we come in as marketers!
At Solnet we know that most people don’t have the time or resources to manage all of this on their own so we only offer professional level services. We have professionals who handle all of our clients’ accounts, giving you complete control over your brand while freeing up time to focus on other aspects of your business.
This is why it is crucial to find a reputable agency that specializes in online marketing. It is not beneficial for your business to use agencies that seem more focused on earning money than helping others achieve the same goal!
What sets us apart from others is our emphasis on customer service.
Social media marketing
When you’re talking about social media, what kind of business are you in? A digital agency or in-house marketing team at a company that helps other companies grow online is typically referred to as a “social media consultant.”
That term gets thrown around a lot, but very few people really know what it means. It can be tricky to tell if your digital marketer has their degree —or even if they have one at all— and being able to identify what services a social media expert provides is pretty important.
We’ve broken down some key definitions for you here so you’ll always know what things mean.
Email marketing
Having a business with no email is like having no website or Facebook page!
Digital marketers spend time creating content to send your recipients via email, hosting sites and software for you to do this, and then collecting their emails so that they receive yours.
This collection process is called opt-in marketing. The term “opt-in” means someone agreed to give you their information, which makes it easier to follow up and contact them.
By using digital media to communicate, you can stay in touch, promote products and services, and create a lasting impression about who you are and what you have to offer.
That sounds pretty valuable, right?!
It is, but only if you do it properly. Make sure your messages don’t seem spammy or pushy, and check out some straightforward rules before sending an email.
Content marketing
Another term for content marketing is out-of-home advertising, or OOH as it’s more commonly known. With the ever increasing use of mobile devices, digital advertisers have found a way to deliver ads to customers wherever they are – by creating engaging experiences that feature content or applications you want people to download or access.
Digital marketers advertise products via blogs, social media postings, advertisements, and other forms of content creation that appeal to your audience and draw in new ones. They also market through paid advertisements such as Facebook Ads and Google Ads.
These types of campaigns are designed to bring in new business and retain current clients. Even though there is an expensive cost per advertisement, the return on investment (ROI) makes it worth it.
Many times, these advertisements promote services or companies that offer similar things to what you do, which is how most of their clientele find them.
Website design
As your business grows, so does your website! Most digital marketing agencies offer professional web-design services that they use to create your new website.
They may also help you choose features for your site or perform A/B testing of different sites and services to see which one works best.
Some of the things an agency might do for you in this area include creating a logo, picking out your domain name, and designing your website’s look – including colors, styles, and general layout.
They will likely work with other members of your team (such as account executives) to make sure everything is connected and functioning properly online. And finally, they can test ways to improve your website’s usability and engagement to help you get more traffic and sales.
These services are typically part of the package most companies purchase from a digital marketing agency, making it cost effective to work with them.
Online advertising
While not every agency has the same exact offering, most have at least one thing in common. That is, online adverting! Most firms either develop and implement ads or perform other marketing-related services, such as social media management or SEO (search engine optimization).
Services like these are usually done through third party vendors that they work with. Some agencies also offer direct service offerings, so they handle all of this for you!
This can be good or bad depending on who you hire and what services you need. If someone offers great customer service, then it’s worth your money to pay extra for their specific skill set. But if there’s a tool that they use that you feel could be improved, go ahead and do it yourself!
There are free tools available almost anywhere, but some paid ones seem overly expensive unless you really need them.
Pay-per-click ad campaigns
Setting up a PPC (pay per click) campaign is one of the most fundamental functions of any digital marketing agency. This is how most agencies make their living, as they specialize in creating powerful advertisements that are controlled through an advertising platform such as Google or Bing.
The beauty of this system is that you will not be tied to certain budgets, as advertisers pay for each click on the advertisement. This way, you do not have to worry about running out of money too quickly because there is no set budget!
Furthermore, the advertiser does not need to know who clicked on the advertisement or anything additional information, making it very secretive which helps maintain trust between business partners.
Search engine optimization
SEO, or search engine optimization, is one of the most important parts of any digital marketing campaign. This includes things like optimizing your website’s content to make it more relevant for users, improving your social media profiles, and enhancing your online presence through blogs and other websites and platforms.
SEO isn’t just about making your site look pretty — although that does matter! It means tweaking the way you use keywords so that your audience can easily find you when they search for something related to your business.
Most people these days begin their research by typing some words into a search bar before clicking on the first result displayed. By doing this, they’re telling Google what they want to know – how to best connect with them.
That’s why having solid keyword strategies is so crucial – not only do they help drive traffic to your site, but also tell Google who you are and what your company offers.
