Digital Maketing Agency

Conversions are not Sales: Understanding the Nuance in Analytics

In the digital marketing world, "conversions" and "sales" are terms often used interchangeably, but they hold distinctly different meanings to your bottom line. Understanding this difference is crucial for businesses looking to accurately interpret their analytics data and make informed decisions on what is working and what isn't. What is a

What Do Digital Marketing Agencies Do

Recent developments in digital marketing have shifted towards strategies that are not exclusively focused on promoting products or services through social media, advertising, and website design. These shifts have been made to ensure that your business is not completely dependent on the other areas of digital marketing. One such strategy is

Analytics: What are UTM Parameters and How to Use Them

UTM parameters, short for "Urchin Tracking Module" parameters, are tags that you can add to URLs to track various aspects of your online marketing campaigns and traffic sources. They are commonly used in digital marketing and web analytics to measure the effectiveness of different marketing efforts and to understand how users

Maryland Search Engine Optimization (SEO)

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One essential aspect of online success is search engine optimization (SEO). In this blog post, we'll dive into the specific topic of Maryland search engine optimization, exploring its significance, key strategies, and how it can

5 Reasons You Should Work with a Google Certified Company

In today's digital world, it's more important than ever to have a strong online presence. As a business owner, you may be considering working with a marketing agency to help improve your online visibility and attract new customers. However, not all marketing agencies are created equal, and it's important to choose

Digital Security and Your Business

Owning and running a company is hard work, and one of the most difficult aspects of running a business is staying secure without impeding the efficiency and productivity of your company. Unfortunately, many businesses do not have effective security processes in place. Day to day tasks get in the way of

What’s a VPN and Why Do You Need It

Let's face it computers have taken over. They have infiltrated every aspect of our daily lives. Now even our appliances in our homes can be connected to the internet. So with all this new and rampant connectivity it's becoming harder and harder to

Solnet Named Best of Category, Web

March 2018 - Greenbelt Maryland Each spring the Printing and Graphics Association MidAtlantic holds it's annual Excellence in Print gala to recognize local companies with outstanding achievements in printing, binding, finishing and graphics work. For the 5th year in a row Solnet has been named