Website Analytics
Website Analytics & Conversion Tracking
Know exactly where your customers come from and what they do on your website. Solnet sets up and manages Google Analytics 4, conversion tracking and reporting for small businesses across Western Maryland, Southern Pennsylvania and West Virginia.
Get Help With Your Analytics →(301) 939-0273We Set Up & Track
- Google Analytics 4
- Calls, forms & sales tracking
- Google Search Console
- Heatmaps & session recordings
- Clear, regular reports
Accurate Data Makes All the Difference
Without reliable analytics, marketing decisions are guesswork. Many small business websites either have no tracking at all or have analytics that count visits but miss what matters most: calls, form submissions, bookings and sales.
We set up analytics the right way, track the actions that bring in revenue, and turn the numbers into plain-English insights you can act on. For a quick primer, see our article on 5 GA4 reports every business owner should check.
Our Analytics Services
From setup to insights, we make your data useful.
Google Analytics 4 Setup
A clean, properly configured GA4 property with your own visits filtered out and data you can trust.
Conversion Tracking
Track phone calls, form submissions, bookings and purchases as key events.
Google Tag Manager
Organized tracking tags that are easy to manage and update.
Search Console
See which Google searches bring people to your site and catch technical issues early.
Heatmaps & Recordings
Understand how visitors scroll, click and get stuck, using tools like Microsoft Clarity.
Campaign Tracking
UTM tagging and ad tracking so you know which campaigns actually produce customers.
What You Get
- Analytics audit of your current setup
- Tracking for the actions that matter to you
- Dashboards and reports in plain English
- Recommendations to improve results
- Data that you own and control
- Help understanding what the numbers mean
How We Set Up Your Analytics
- AuditWe review your current analytics, tags and goals to find gaps and errors.
- PlanWe define the actions and conversions that matter to your business.
- ImplementWe set up GA4, Tag Manager, Search Console and conversion tracking.
- Report & ImproveWe share clear reports and recommendations to grow results.
Learn More About Analytics
Conversions Are Not Sales
Understanding the difference in your analytics.
Read the article →UTM Parameters Explained
How to track exactly which links and campaigns work.
Read the article →Microsoft Clarity
Free heatmaps and session recordings for your website.
Read the article →Digital Marketing Services
Put your data to work with SEO, Google Ads and more.
Digital marketing →Website Analytics FAQ
Do I already have Google Analytics?
Many sites have a tracking code installed but aren’t set up to measure what matters. We’ll check what you have and make sure it’s accurate and useful.
What is a conversion?
A conversion, or key event, is an action you want visitors to take, like calling you, submitting a form, booking or buying. Tracking conversions shows which marketing actually produces customers.
Can you track phone calls?
Yes. We can track clicks on your phone number and, with call tracking tools, calls from specific campaigns.
Will I own my analytics data?
Yes. Your analytics accounts belong to your business, and we work in them on your behalf.
How often will I get reports?
We’ll set a reporting schedule that fits your needs and keep reports clear and focused on what matters.
Get Help With Your Analytics
Tell us what you want to measure and we’ll review your current setup for free.
Make Decisions With Real Data
See what’s working, fix what isn’t, and grow with confidence.
Get a Free Quote →