This is an absolute game changer. The world of website analytics has just taken a massive leap forward With Microsoft Clarity. Microsoft’s description is…
“Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.”
This statement does not begin to explain how revolutionary this free tool is for business owners and web developers in gaining a deeper understanding on how the end user interacts with their website. Being able to see the live interaction of a web user is a bit creepy when you first think about it, but honestly it’s no different than a focus group or a retailer watching shoppers and their behavior in a store. Watching the Clarity replays shows developers where design can be improved and where users are confused about site interfaces. It also clearly reveals buggy or non-functional UX designs. This allows designers to quickly fix poorly designed pages and clunky workflows.
Getting Started With Microsoft Clarity
Getting started is easy. Just go to https://clarity.microsoft.com to sign up for free. Once you’re signed up you can create your first project and connect your website. The data collection process only takes a couple hours to begin reporting and recording. If you have a WordPress site, which most people do, it’s as easy as installing the Microsoft Clarity plug in and then connecting Google Tag Manager. If you don’t have a Google Tag Manager account you will want to set up this free tool first.
Reviewing the Microsoft Clarity Data
After a few hours you will be able to start seeing analytics data. If you have low website traffic you may want to wait a few days. When you log back in and open your project you’ll be presented with a ton of useful data. To get the most of your data you should connect all the available tools like Google Analytics, Google Tags, and turn on Bot detection. Lastly, Microsoft provides a Chrome extension that allows you to overlay heat maps right on your website.
Microsoft Clarity Analytics Integration
If you want to gain more insight on your website and start using tools like Microsoft Clarity, contact us today. We offer free evaluations of your digital presence.
Get Started With Clarity Today