When people want a recommendation now, a lot of them don’t search. They ask. “Who’s a good contractor near Deep Creek?” “Is there a therapist in Oakland who works with anxiety?” More and more of those questions go to ChatGPT, and until now, business owners had no say in what it answered.
OpenAI has just opened ChatGPT Business Hub, a way to claim your business inside ChatGPT and control the details it shares about you.
What ChatGPT Business Hub Is
Think of it as Google Business Profile for ChatGPT. When someone asks about a business like yours, ChatGPT can now draw on information you have claimed and verified, instead of piecing together whatever it finds across the web.
Until now, ChatGPT built its picture of your business from your website, review sites, directories and data aggregators. If any of those were out of date or wrong, that’s what people heard. Business Hub gives you a direct line to fix it.
It launched as a beta, so expect it to change. A few things to know up front:
- Online businesses can claim their business anywhere ChatGPT is available.
- Local stores and restaurants can currently claim only an existing U.S. listing.
- You don’t need a ChatGPT Ads account or an enterprise agreement to claim your business.
How to Claim Your Business
The process takes some patience, mostly because of the identity check. Here is how it works.
Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name and select the listing that matches.
ChatGPT offers a verification method for your business, such as a code sent to your business phone or email, a record added to your website’s domain, or your Shopify store. Use whichever option you’re shown.
OpenAI uses a service called Persona to confirm who you are, with a government ID and your business registration details. Edits, insights and the verified check mark all wait on this approval.
Fill in your description, contact details and policies. OpenAI reviews each change before it appears.
Once approved, Insights shows how often ChatGPT mentions your business, how many people see it and how many click through to you.
ChatGPT still reads your website. If your site and your listing disagree, you’re sending mixed signals.
Why It Matters for Local Businesses
You control the facts
Your hours, services and contact details come from you, not from a directory listing someone created years ago.
You see the traffic
Insights shows mentions, views and clicks, so you can finally tell whether AI search is sending you customers.
You get there early
Most local businesses haven’t heard of Business Hub yet. Claiming yours now puts you ahead of competitors who wait.
You protect your name
Claiming your listing makes it much harder for anyone else to speak for your business.
Mistakes to Avoid
Most problems with claiming a business come down to small details. Watch out for these.
Typing from memory
Persona checks your details against official records. Copy your exact legal name, address and registration number into a note and paste from there. An old address is the most common slip.
Letting your website fall behind
ChatGPT may also use your website, so an outdated services page or old phone number can undercut a perfect listing.
Mismatched information
Your name, address, phone and hours should match on ChatGPT, Google, Facebook and your own site. Consistency builds trust with customers and with search tools.
How Solnet Can Help
Claiming a business in ChatGPT isn’t hard, but it is fussy, and the identity check trips up a lot of owners. We can walk you through it or handle the setup with you:
- Find and claim your listing, and get it verified.
- Write a clear description that matches how your customers actually search.
- Make sure your website, Google Business Profile and ChatGPT listing all say the same thing.
- Update your website so it gives ChatGPT accurate, current information to work with.
Your customers are already asking ChatGPT about businesses like yours. Make sure it has the right answer.
Let’s get your business claimed on ChatGPT.
Call or send us a note and we’ll help you claim your listing, get it verified and make sure your website backs it up.
Solnet Web Design · 25254 Garrett Hwy, McHenry, MD 21541
