Summer is the busiest stretch of the year for many Garrett County businesses. Visitors pour into Deep Creek Lake for boating, swimming, hiking at Swallow Falls, mountain biking and summer activities at Wisp. Long before they arrive, they’re on their phones and laptops deciding where to stay, where to eat, what to rent and what to do.
If your website isn’t ready, those decisions get made without you. Here’s how to make sure your business is part of the plan.
Show Up Where Visitors Search
Visitors search with phrases like “boat rentals Deep Creek Lake,” “restaurants near Deep Creek,” or “things to do in Garrett County.” Make sure your website has clear pages for the services visitors want, using the words they search for, and that your Google Business Profile lists accurate summer hours and services.
Make It Work Perfectly on a Phone
Many visitors are browsing from the car, the dock or a rental cabin, often on a spotty mountain signal. Your site needs to load fast, make your phone number and directions one tap away, and keep menus, rates and availability easy to read on a small screen.
Let Customers Book or Buy Online
Travelers want to lock in plans without phone tag. Online booking for rentals, tours and tee times, reservations for restaurants, and online stores for gift cards and merchandise capture customers at the moment they’re ready to commit, even after hours.
Keep Seasonal Information Current
- Summer hours and any days you’re closed
- Current menus, rates and rental availability
- Events, live music and weekly specials
- Policies visitors ask about, like pets, deposits, cancellations and parking
Use Great Photos
Visitors are choosing an experience. Bright, current photos of your lakefront, your rooms, your food and your team sell that experience far better than text. Just make sure they’re optimized so they don’t slow your site down.
Turn One Visit Into Repeat Business
Add an email signup so visitors can hear about next season’s specials, fall events and winter ski packages. A summer guest who joins your list today is a customer you can reach again next year.
Solnet is based right here in McHenry. We build fast, mobile-friendly websites for Deep Creek Lake and Garrett County businesses, with online booking and stores built in. Contact Solnet or call (301) 939-0273.
